Cost should be a first class signal in every engineering review, not a fire drill before the board meeting. The teams who treat FinOps as a continuous product practice see compounding gains quarter after quarter.
Make cost visible at the team level
Tag everything. Show each team the cost of their services next to their reliability and adoption metrics. Ownership follows visibility.
Reward smart spending
Celebrate cost reductions the same way you celebrate latency wins. Promote the patterns. Retire the anti patterns.